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書 名：Innovations in digital branding and content marketing /
合著作者：Das, Subhankar,1981-
合著作者：Mondal, Subhra Rani,1983-
出 版 項：Hershey, PA :IGI Global,c2021.
稽 核 項：xxii, 311 p. :ill. ;27 cm.
叢 書 項：Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
I S B N：9781799844204 (hbk. : 110年度教育部獎補助) :(NT$4917)
I S B N：9781799852797 (pbk.)
I S B N：9781799844211 (ebk.)
附 註 項："Premier reference source"--Cover.
附 註 項：Includes bibliographical references (p. 271-305) and index.
標 題 項：Advertising--Research.
標 題 項：Internet marketing--Research.
標 題 項：Marketing research--Technological innovations.
國會分類：HF5814 .I46 2020
杜威分類：658.8/72 I58
書名 Innovations in digital branding and content marketing /
作者 [edited by] Subhankar Das, Subhra Rani Mondal.
出版項 IGI Global,
叢書項 Advances in marketing, customer relationship management, and e-services (AMCRMES) book series,
標題項 Advertising;Internet marketing;Marketing research;Research.;Research.;Technological innovations.
分類號 658.872
杜威分類法
ISBN
超連結

Innovations in digital branding and content marketing /[edited by] Subhankar Das, Subhra Rani Mondal..--Hershey, PA :.--IGI Global,.--c2021. (1156781)
以下為本館館藏
註記 館別/館藏地 登錄號 分類號/作者號 圖書狀況
預借 台北海洋科技大學/海空淡總 010020515 658.872/I58 在館中

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