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書 名:The role of smart technologies in decision making :developing, supporting and training smart consumers /
合著作者:Pantano, Eleonora,1982-
合著作者:Serravalle, Francesca.
出 版 項:London :Routledge,c2023.
稽 核 項:xiii, 205 p. :ill. ;26 cm.
叢 書 項:Key issues in marketing management
I S B N:9781032308821 (hbk. : 112年度教育部獎補助) :(NT$4044)
I S B N:9781032308838 (pbk.)
I S B N:9781003307105 (ebk.)
附 註 項:Includes bibliographical references and index.
標 題 項:Consumer behavior--Technological innovations.
標 題 項:Marketing--Technological innovations.
標 題 項:Marketing--Decision making.
國會分類:HF5415.32 .R65 2023
杜威分類:658.8342
書名 The role of smart technologies in decision making : developing, supporting and training smart consumers /
作者 edited by Eleonora Pantano and Francesca Serravalle.
出版項 Routledge,
叢書項 Key issues in marketing management
標題項 Consumer behavior;Marketing;Marketing;Technological innovations.;Technological innovations.;Decision making.
分類號 658.8324
杜威分類法
ISBN 9781032308821
超連結

The role of smart technologies in decision making :developing, supporting and training smart consumers /edited by Eleonora Pantano and Francesca Serravalle..--London :.--Routledge,.--c2023. (1166451)
以下為本館館藏
註記 館別/館藏地 登錄號 分類號/作者號 圖書狀況
預借 台北海洋科技大學/海空淡總 010021089 658.8324/R745 在館中

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