書 名: | The role of smart technologies in decision making :developing, supporting and training smart consumers / | 合著作者: | Pantano, Eleonora,1982- | 合著作者: | Serravalle, Francesca. | 出 版 項: | London :Routledge,c2023. | 稽 核 項: | xiii, 205 p. :ill. ;26 cm. | 叢 書 項: | Key issues in marketing management | I S B N: | 9781032308821 (hbk. : 112年度教育部獎補助) :(NT$4044) | I S B N: | 9781032308838 (pbk.) | I S B N: | 9781003307105 (ebk.) | 附 註 項: | Includes bibliographical references and index. | 標 題 項: | Consumer behavior--Technological innovations. | 標 題 項: | Marketing--Technological innovations. | 標 題 項: | Marketing--Decision making. | 國會分類: | HF5415.32 .R65 2023 | 杜威分類: | 658.8342 | | |
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